Moviment, a brand of disposable underwear for incontinence that belongs to the Bigfral family – leader in the the adult care market, has launched a new product developed specifically for for the female consumer. After extensive market research with Brazilians from different regions, the brand developed a line of disposable undergarments that seeks to enhance women’s self-esteem and femininity. The package with eight units has an average price of a little more than $6.
 

“With the research done with women of different profiles, we found that Brazilian women want to increase their self-esteem, their femininity and, of course, never stop their lives because of the condition of urinary incontinence. With the release of women’s disposable underwear, we are able to aggregate these points into a single product and bring the freedom that women need,” says Moviment marketing manager, Luana Pinheiro. 

Moviment has also changed the packaging for its unisex disposable underwear packaging – which was developed by a couple – and launched an economy-size package with 16 units. These changes give the product more visibility at the point of sale and generates greater consumer identification with the brand. The launches can be found in pharmacies and supermarkets across the country starting this month in sizes P / M and G / EG.